Survey Methods

 

We consult with you to determine the study design that best meets your needs.

Directive Analytics offers these study designs and more:

Traditional quantitative research methodologies such as telephone, mall, and mail surveys
Traditional qualitative research such as focus groups, in-depth interviews, dyads, and triads
Online quantitative research, including studies that require the use of images, audio and video
Online qualitative research, including in-depth interviews, focus groups, and bulletin board discussion groups
Data mining and direct marketing response modeling