Research Designs Across Stakeholder Segments

We have broad experience in loyalty/retention research with all types of internal and external stakeholder segments, ranging from franchisee owners to individual customer segments. We work with our clients to:

  • Manage internal and external relationships
  • Understand competitive performance gaps
  • Diagnose strengths and weaknesses
  • Identify primary relationship factors
  • Understand what drives loyal customers, inactive customers, lost customers, prospective and new customers
  • Develop a comparative indicator of relationship health related to loyalty and satisfaction
  • Measure the importance of each associated attribute in driving a successful relationship
  • Establish goals and develop an action plan that can be used for offense, defense, or both