Now you can look at longitudinal data relationships. Examine the cause and effect relationships of advertising, promotions, event marketing initiatives, etc. on brand performance and gauge marketing effectiveness over time.

Marketing Benefits

  • Establish consumer attitudes & perception norms and evaluate your brand and competition on a daily, weekly, or monthly basis
  • Monitor marketing and advertising effectiveness. Data can be analyzed by individualized variables including: key category-brand drivers, demographics, and geography
  • Test unaided ad recall, promotion effectiveness, and awareness

Methodology

  • The Directive Analytics methodology combines the tried and true tenants of measuring marketing effectiveness with other tailored client-specific measures
  • Measurement can be tailored for pulsed, wave, or continuous tracking
  • DirectiveTRACK can be administered via telephone or online

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