Now you can look at longitudinal data relationships.
Examine the cause and effect relationships of advertising, promotions,
event marketing initiatives, etc. on brand performance and gauge
marketing effectiveness over time.
- Establish consumer attitudes & perception norms and evaluate
your brand and competition on a daily, weekly, or monthly basis
- Monitor marketing and advertising effectiveness. Data can
be analyzed by individualized variables including: key category-brand
drivers, demographics, and geography
- Test unaided ad recall, promotion effectiveness, and awareness
- The Directive Analytics methodology combines the tried and
true tenants of measuring marketing effectiveness with other
tailored client-specific measures
- Measurement can be tailored for pulsed, wave, or continuous
- DirectiveTRACK can be administered via telephone or online